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PUBLISHER'S PAGE
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| The role of the magazine publisher is more complicated and demanding than that of almost any other executive.
The publisher must be--or quickly become--master of many conflicting disciplines. That's why the best publishers become jugglers. While they nurture editorial excellence and independence they must also find ways to build high advertising revenues. While they balance advertisers' needs for the widest reach and frequency they must also take into account runaway production and postal costs. Each day brings a new ball to keep in the air. Sometimes even the most talented and experienced publisher needs one more hand. They get that when they bring in outside expertise to solve their biggest problems. For 22 years publishers have called on James P. Hamilton Markets & Management, Inc., a California consultancy, to help them step back and take a fresh look at their magazines. Sometimes the results are astonishing--a complete turnaround for a struggling title. Other times, a simple adjustment to a procedure can significantly bolster the bottom line. Markets & Management's consulting staff can cross the lines between trade or consumer publishing, newsstand or controlled circulation, large publishing house or small. JPHM&M works with publishers in many ways. We consult by e-mail, telephone, conference call or fax. We can meet face-to-face, anywhere in the world a magazine is published. The only requirement is that the publisher contacts us, outlines the problem and allows us to ask a few questions. If we're a fit, it's a go. For Better Magazines, |
