James P. Hamilton Markets & Management, Inc: The Magazine Doctor: Contents

C O N T E N T S

PUBLISHER'S PAGE
The Magazine Doctor asks, "How Can We Help You Build a Better Magazine?" Pop-up screens (which you can visit direct) outline his capabilities: Starting a Magazine, Help for Under-performing Magazines, and a profile of James P. Hamilton.

COVER STORY:
START YOUR OWN MAGAZINE
You can do it! Over 1000 people like you realize their dream every year. Here's a short checklist to jump start your planing. The Magazine Doctor urges new publishers to follow the rules, not re-invent publishing.

LITIGATE? ARBITRATE?
WHY NOT MEDIATE?
Lawsuits can be ruinous. Magazine publishers usually want to avoid the cost, lost time and bitterness from conflicts with customers, readers, or staffers. Mediation is the cheapest and least risky solution.

DO MAGAZINE PUBLISHERS REALLY
BELIEVE THAT ADVERTISING WORKS?
You tell your advertisers and agencies it does. You claim advertising with you can build their businesses and give a huge return on investment. Your actions may say otherwise...

WHAT TO DO WHEN EXCUSES
OUTNUMBER AD SALES
When excuses pile up faster than signed insertion orders, you've got serious problems. Your budgets are shot and your cashflow is down. Try these unusual (but proven) ways to support your ad sales effort--or simply work around the under-producers.

SEVEN DEADLY SINS
OF MEDIA KIT DESIGN
Actually there are a lot more than seven. We've counted over 100. Here's a quick review of things a media kit must do, things they should do, and things they can do, by an award-winning ad-marketing expert.

LET OUR READER SERVICE PAGE
WORK FOR YOU
Sign up for future publishing news. Talk back to Hamilton.
Choose and contribute to future articles and coverage.
Ask questions. Make important industry contacts.


	C O N T E N T S
	PUBLISHER'S PAGE The Magazine Doctor asks, "How Can We Help You Build a Better Magazine?" Pop-up screens (which you can visit direct) outline his capabilities: Starting a Magazine, Help for Under-performing Magazines, and a profile of James P. Hamilton.
	COVER STORY: START YOUR OWN MAGAZINE You can do it! Over 1000 people like you realize their dream every year. Here's a short checklist to jump start your planing. The Magazine Doctor urges new publishers to follow the rules, not re-invent publishing.
	LITIGATE? ARBITRATE? WHY NOT MEDIATE? Lawsuits can be ruinous. Magazine publishers usually want to avoid the cost, lost time and bitterness from conflicts with customers, readers, or staffers. Mediation is the cheapest and least risky solution.
	DO MAGAZINE PUBLISHERS REALLY BELIEVE THAT ADVERTISING WORKS? You tell your advertisers and agencies it does. You claim advertising with you can build their businesses and give a huge return on investment. Your actions may say otherwise...
	WHAT TO DO WHEN EXCUSES OUTNUMBER AD SALES When excuses pile up faster than signed insertion orders, you've got serious problems. Your budgets are shot and your cashflow is down. Try these unusual (but proven) ways to support your ad sales effort--or simply work around the under-producers.
	SEVEN DEADLY SINS OF MEDIA KIT DESIGN Actually there are a lot more than seven. We've counted over 100. Here's a quick review of things a media kit must do, things they should do, and things they can do, by an award-winning ad-marketing expert.
	LET OUR READER SERVICE PAGE WORK FOR YOU Sign up for future publishing news. Talk back to Hamilton. Choose and contribute to future articles and coverage. Ask questions. Make important industry contacts.